Nearly 100 billion searches are made every single day in search engines worldwide, presenting trillions of search results: natural search results, sponsored ads, product listings, etc. And if that’s not enough complexity: the search results pages also depend on the user profile, device used, geographical location and time of day.

So it’s impossible to monitor which search results are presented to billions of users? Maybe. But it is possible to define and monitor exactly those fragments of the search results pages that are important for your business, your job and the achievement of your online marketing goals – to make better strategic decisions, allocate marketing budget more effectively, protect your brand or even react in real time to your competitors’ marketing campaigns.